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    Discover the HEG story and how it all began

    Hanoi’s hospitality and tourist industry has been developing at a rapid pace, keeping up with the ever changing face of Vietnam. In the early 2000s, seeing the gap in the market for 5 star quality service and standards at prices that everyone would love, the Hanoi Elegance concept was created. This group of small sized boutique hotels in Hanoi’s old quarter with a 5 star service is now leading the way. 

    We are a very young, energetic team led by three close friends and business partners who were, and still are, ahead of their time in terms of business strategy and customer service in the hospitality industry. With a remarkable foresight into what the Vietnamese hotel industry needed, this young management team seized the opportunity and spearheaded the rise of the boutique hotel concept in Hanoi.

    In the early 2000s the team came together working 24/7 to run a small hotel in the centre of Hanoi’s old quarter. This was their training ground, a blank canvas, where their passion for providing a 5 star hotel service grew. Their business plan took shape and they knew immediately they wanted to be the best in town. Understanding that that the key to a good reputation is good service and good staff, they focused on staff training, mentoring and career development. Plucking students from university and people working in the travel and tourism industry, this hotel family grew. And they continued on a journey of refinement, grace and tastefulness. 

    First impressions count. In 2005, they spent time deciding on the most appropriate name to make their hotel stand out from the other boutique hotels in the Old Quarter. A name that would define their core values of style and sophistication. Mr Maarten Kop, Vietnam Travel Expert who lived in Hanoi during 2006, suggested the name Hanoi Elegance and Hanoi Elite after one night’s sleep. The name Hanoi Elegance and Hanoi Elite reflects the feeling of the French Oriental Style with a personalised top service given by Mr Do Van Dan and his staff. It is a name we are proud of.  A name that defines our image and service.

    In 6 years we opened 7 hotels with an 8th hotel soon to open. We are proud that over 90% of our staff who joined us in the early 2000s are still with us now and we hope they will continue the journey with us in years to come.

    Current Hotels in our chain

    Hanoi Elegance 1, Hang Bac Street, Ha Noi Opens 1st May 2006 (Closed)
    Hanoi Elegance 2, Ma May Street, Ha Noi Opens 1st Nov 2006 (Closed)
    Hanoi Elegance 3, Hang Bong Street, Ha Noi Opens 15th Jan 2007 (Closed)
    Hanoi Elegance Ruby, Yen Thai, Ha Noi Opens 8th Oct 2008
    Hanoi Elegance Diamond, Lo Su, Ha Noi Opens 15th May 2010
    Hanoi Elite, Dao Duy Tu Street, Ha Noi 13th October 2010
    Hanoi Elegance Emerald, Lo Su, Ha Noi Opens 1st May 2013
    Essence Hoian, Hoi An old town, Open 1st August 2013

    + Six boutique hotels located in Old Quarter, Hanoi,Hoian, Vietnam.
        + Seasonal packages offering exceptional value and luxurious extras
        + Great Hotel, Even better staff
        + Fantastic hotel, fantastic value!”
        + Great location, best beds!
        + Outstanding service at a mid-range price!"
        + No request is too large, no detail is too small

    Elegance Hotels Groups is rated one of the best six hotels in Asia in general terms regarding to travelers’ feedback from all around the world.

    + 2009 TripAdvisor is proud to congratulate Hanoi Elegance Hotel Group on earning the prestigious 2009 Certificate of Excellence award.
    + 2010 TripAdvisor is proud to congratulate Hanoi Elegance Hotel Group on earning the prestigious 2010 Certificate of Excellence award.
    + 2011 TripAdvisor is proud to congratulate Hanoi Elegance Hotel Group on earning the prestigious 2011 Certificate of Excellence award.
    + 2012 TripAdvisor is proud to congratulate Hanoi Elegance Hotel Group on earning the prestigious 2012 Certificate of Excellence award.
    + 2013 TripAdvisor is proud to congratulate Hanoi Elegance Hotel Group on earning the prestigious 2013 Certificate of Excellence award.
    + 2014 Hanoi Elegance Diamond hotel is honorably nominated as number 9 out of 25 best hotels in Asia and number 1 hotel in Vietnam - 
    + 2014 Hanoi Elite hotel is honorably nominated as number 11 out of 25 hotels in Asia and number 1 hotel in Vietnam for Romance -

    Every single member of staff, their dedication, passion and hard work has made the Hanoi Elegance boutique hotel chain one of the most respected in Vietnam. We are consistently at the top of hotel review sites and listings for Hanoi. We have established a reputation for impeccable quality and 5 star ethos. We invite you to come and experience our unrivalled service.
    Our journey continues and so will our story.



    What we believe matters
    Our core values reflect what is really important and matters to us as a company and group of individuals. They are the solid foundation and main principles of our company culture. By consistently working hard to maintain our values, we endeavour to preserve what  makes Elegance and Elite Hotels so special - a sincere and deep commitment to each other, our guests whom we serve every day and the communities within which we work and live.


    To give personalised, warm and consistently exceptional service
    We appreciate the myriad of choices and alternatives our customers have to choose from, and therefore set the bar high for ourselves, to provide the highest quality services and products we possibly can. We constantly challenge ourselves to update and enhance. Innovation, constant training and refurbishment help create an environment whereby our guests and our employees refer to our properties as their home from home.

    To value, respect and support each other
    We believe that care comes from caring and so provide a level of care for our team members that inspires by example, generates trust, respect, open and honest communication and appreciation.

    To create positive, memorable experiences for every guest
    We work hard to meet or exceed our customers' expectations on every visit or touch point they have with us. By delighting and satisfying our customers, we ensure the longevity of our business and employment for our team. By serving our customers with very personable, proficient, friendly, competent service, and listening to their needs we create memorable and distinctive experiences as well as loyal, returning guests.

    To care about and give back to our local communities
    We recognize and appreciate our responsibility to be active participants in our local communities. We believe in trying to also give of our time to community and service organizations. We believe that it is important to give something back and make a difference. In a world of shrinking natural resources, we must endeavour to conserve, reuse and care about those around us.

    So all of our hotels make it an ongoing priority to support and contribute positively to a variety of charitable organizations within their respective communities. Recycling efforts continue to be reviewed and improved upon wherever possible.

    Our guests, staff, and suppliers have been wonderfully sympathetic to our aims, assisting us with their wholehearted support, and we would like to send a sincere 'thank you' to every one of them. While we believe our collective contributions do make a difference we are not content to sit back, and constantly challenge ourselves to increase our involvement with the global community.  We welcome ideas and input from our customers, staff and suppliers.

    Do Van Dan (Mr.)

    Hotel Founder/Hotelier
    Elegance Hotel Group